This is a newly created position, responsible for building an online Investment Management business. The successful candidate will be responsible for the marketing budget, from planning through execution. They will manage identification of the target audience, and defining the proposition and communications for building an exciting consumer finance platform. The role requires both planning expertise as well as experience executing successful marketing programmes.

Brand ownership 
- Own brand positioning 
- Understand and define customer profiling and segmentation 

Planning 
- Identifying target audience 
- Defining proposition and incentives 
- Messaging and positioning of CVIM offering 
- Planning marketing mix 

Execution 
- Executing any copy needed for campaigns (e.g. emails, ad copy, press releases) 
- Managing third parties for campaign delivery 
- Monitoring metrics and reporting 

Campaign management 
- Ownership of mass communications – both message and medium. 
- Build and manage multi channel marketing programs 
- Monitoring and reducing cost of acquisition, and ongoing relationship metrics 

Lead Generation and relationship management 
- Initially the key role is generating high quality new client leads for the web site and sales team 
- Significant budget 

Internal support 
- Draft communications and collateral for sales and support teams

Skills
The role is ideally suited for someone who is passionate about marketing, and in shaping the direction of a highly disruptive web based product. Experience building a consumer brand from scratch preferred. The candidate does not have to have a background in financial services.

As a key member of a small team you will want to grow a new breed of financial services company from the ground up. The right candidate will be self motivated and hard working, adaptable to change and not afraid of getting their hands dirty. Rather than being an institutional fund provider, we are an internet business catering to clients that expect greater control and transparency. We are looking for a candidate who can reflect and communicate that ethos.

Key Competencies - Role Specific
- The position calls for a passionate marketeer
- Demonstrated success in building a compelling consumer proposition
- Experience marketing online products

Key Competencies - Generic
- Excellent interpersonal, and relationship-management skills
- Ability to self-manage and work autonomously
- Drive and enthusiasm

Benefits of Role
- Key member of management team, with control over significant budget
- Potential for growth in the role as core part of Covestor offering
- Part of a highly motivated team

Company Description
Covestor Investment Management (CVIM), an SEC registered investment advisor, is the first web based money management platform. It provides a managed account service, previously only available to those with millions of dollars invested with a wealth management firm, where one can invest alongside any brilliant self-directed individual or professional investor (www.cv.im)

CVIM is the transactional platform of Covestor (covestor.com) the leading real-trade sharing service that lets any committed investor, individual or professional, build a track record, establish a fund and benefit as if they were a professional money manager.

To Apply
Applicants with relevant experience should send their resume to jobs1009 [at] covestor.com

Please do not apply if you are not eligible to work in the USA or unable to attend an interview in mid-town Manhattan, New York.

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